Scanbox - Valhalla Rising
2011
Advertising, Art Direction, Creative Direction
The task was to create hype about the art movie ‘Valhalla Rising’. In small trailers celebrities from reality shows were asked to review the film. Their honest and expected rather negative feedback generated a lot of talk and media coverage both on- and offline. Awarded Gold at the Creative Circle Award 2011.
- National TV picked up the story.
- And the unusual film trailers were debated in a famous talk show.
- The trailers even went from online to offline media.
(Susan K and Sidney Lee hates the movie. Alternative 'anti-campaign' for 'Valhalla Rising')
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2011 image campaign for Ekstra Bladet – Denmark's biggest tabloid and online news media. The goal was to emphasize the newspaper’s role as a relentless media, uncovering scandals at all levels of society.Advertising, Art Direction, Creative Direction2011 -
Campaign for the Carlsberg Int. cider brand "Somersby" with the well-known character "Lord Somersby".Art Direction, Advertising, Creative Direction2011 -
Campaign to promote the Danish tabloid Ekstra Bladet’s ”Page 9 Girl”.
Awarded Gold and Bronze at Creative Circle Award 09.Advertising, Art Direction, Creative Direction2009 -
Campaign for PUMA football boots targeting young boys.
Awarded Gold and Silver at Creative Circle Award 2010.Advertising, Art Direction, Creative Direction2009 -
Activation of PUMA's sponsorship of the Danish handball team at the Olympics in China 2008. An event around the official team photo was used to create PR. Awarded Bronze at Creative Circle Award 2009.Art Direction, Advertising, Creative Direction2011 -
Concept for 10 sec. TV ads for IKEA UK.
Nominated at Cannes Lions 2006.Art Direction, Advertising, Creative Direction2006 -
Campaign for Ekstra Bladet’s Sport section.
Nominated at Eurobest 08.Advertising, Art Direction, Creative Direction2008 -
Trailers for the CPH:PIX 2010 international film festival.Art Direction, Advertising, Creative Direction2010 -
Campaign for Ekstra Bladet Sport section.Art Direction, Advertising, Creative Direction2006 -
Micro site for IKEA Denmark. The concept was “Live like rich people – but without their problems”. On the website you could experience how ‘hard’ the life of rich people can be – and at the same time experience nice and exclusive IKEA furniture.Advertising, Art Direction, Creative Direction2011 -
More projects ...Advertising, Art Direction, Creative Direction2005-2011
